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Real estate is not a single career but a number of activities involving property
transactions. The following description of career fields provide a general overview
of the roles those going into real estate might choose.
Agents and Brokers
Agents and brokers sell other people's property for a commission. They generate
lists of available properties, determine competitive and fair prices for properties,
learn as much as possible about a property's features—such as whether a home has
a garage or is close to a school—market them through advertisements and open houses,
meet with potential buyers, show homes to clients, help buyers finance their purchases,
and assist in drawing up contracts.
Agents work on commission. It might be months before a new agent lands his
or her first sale, months in which he or she sees no money. When agents succeed
at selling many properties, they might be promoted to supervisory positions, decide
to get a brokerage license and open their own businesses, or continue working
on a commission basis.
Appraisers
Appraisers estimate a property's value by thoroughly inspecting it and systematically
analyzing it in comparison to similar properties. They gather statistics and information
about the property, using blueprints, records, and survey drawings.
Most appraisers specialize in either residential or commercial property. Residential
appraisers generally determine mortgage rates or work with corporate relocation
firms. Commercial appraisers counsel their clients on buying versus leasing properties,
help building owners determine market rents, analyze their investments, and appeal
property-tax assessments, in addition to determining mortgages on commercial properties
such as restaurants and car washes.
Property Managers and Asset Managers
Property managers maintain or increase a property's value and handle all the financial
operations related to a property. They find tenants, assign rental rates, collect
rents, resolve disputes, and hire and pay maintenance personnel such as security
guards and repairmen. Most people starting out begin as on-site managers. With
experience, on-site managers can become assistant property managers. Property
managers are gradually given charge over more complex properties.
Many people transfer from property management to asset management. Asset managers
help an organization make decisions about purchasing, developing, and selling
properties. They assess property values, research taxes, zoning, and population
growth, negotiate contracts, and review holdings to determine which properties
are no longer turning a profit.
Corporate Real Estate Managers
Corporate real estate managers are professionals who work for large businesses
such as Taco Bell and McDonald's, picking sites that provide maximum visibility
and population density. To be successful, corporate real estate managers must
know a great deal about a company's products and customers. They should also understand
zoning, utilities, building codes, and market values.
Developers
Real estate developers oversee the entire process of developing and building a
property, from buying the land and preparing it for development to hiring architects
to saying yea or nay to the color of the carpet. Developers come up with estimates
of the time and money required to complete a development. They manage the labor
force involved, help locate equipment and workers, and bring the construction
plan to life. Developers usually start out in entry-level jobs at development
firms and work their way up.
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